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HangTen in-charge revealed “Given Kim Hyun Joong’s popularity amongst the general public, with him as the model will very well capture the attention of every men and women (young and old). In addition, his warm, passionate and trendy charm will help in bringing out a wide variety of fashion simultaneously. Considering the fact that his image fits the brand comfortably, he was hence selected as the model.”
Hangten also revealed that they will be working on a photoshoot for the S/S poster for the next 1 year presenting Kim Hyun Joong in casual, comfortable and luxurious look. Kim Hyun Joong will also be coupled with female model to showcase lovely couple look through pictorials.
Besides, Hangten conducts environmental campaign annually, with this year’s slogan ‘SAVE THE EARTH’, they will be deploying a variety of activites together with Kim Hyun Joong as a part of a good environmental consumer.
Meanwhile, after the completion of MBC TV ‘Playful Kiss’, Kim Hyun Joong spends some time recharging himself before beginning new commercial filming schedules and preparation for releasing his Solo album.